Forbes website recently published an article on the necessity of good design in today’s world of business.
“All businesses, no matter what they make or sell, should recognize the power and financial value of good design.”
For many businesses, hiring a designer is something easily overlooked in an effort of keep costs down. What many don’t realize is that a well designed product, marketing campaign or website has the power to energize and increase business. Not only does it reflect on the quality of the product or service to prospective clients, but it provides confidence and a strong asset for stakeholders.
You know that feeling when you’re wearing a tailored suit or lovely dress? A strong identity and well executed online marketing effort has a similar effect. When you know that the tools you are using are well thought out and of high quality, confidence and effectiveness can skyrocket.
“What is certain is that the design bar has been raised and design-oriented businesses are winning.”
If you want to not only outshine your competition, but outperform them, it’s a good idea to take a look at your business from the ground up. Are you making everything having to do with your product or service as pleasant and useful as possible for your clients? Are your marketing tools and is your website a point of strength or weakness for your stakeholders?
These are things to consider in this new Era of Design.