If you’ve been wondering when you should share your next important link on Twitter, Facebook or Tumblr, you’re in luck. Bitly, a link shortening and tracking service, recently released new research that will change the way you post vital information to your Social Media platforms.
According to Bitly, the best time to share something on Twitter is on a Monday between 1 and 3 p.m. EST. Yes indeed, Bitly has revealed that posting links to Twitter between the hours of 1:00 and 3:00 p.m. EST early during the work week will help you obtain the highest click ranking. On the other hand, you’ll want to avoid sending a tweet with a link after 8 p.m. on any day, and the same rule applies to posting links after 3 p.m. on a Friday.
Bitly has suggested that links posted on Facebook between 1 and 4 p.m. are the most effective, with Wednesdays at 3 p.m. being the ultimate time slot to post on Facebook all week long. Obviously, links posted after 8 p.m. and before 8 a.m. don’t get as many clicks. Have a link that needs to go viral? Bitly recommends skipping the weekend and waiting for mid-week instead.
On to Tumblr, which is apparently a completely different animal. Bitly recommends waiting until at least 4 p.m. EST to post content, and suggests that posts that go up after 7 p.m. get the most clicks during a 24 hour time frame. It’s also suggested that Friday evenings are a key time to post on Tumblr, a method that bitly strongly recommends avoiding on both Facebook and Twitter. Tumblr traffic through Bitly peaks between 7 p.m. and 10 p.m. on Monday and Tuesday, with similar traffic on Sunday, according to the study.
The moral of the story here? Patience is a virtue! Wait for the right times to post your most important content and you’ll be rewarded with more clicks, more acknowledgement, more business.